Casandra Estrela is an accomplished and dedicated Marketing Manager with a proven track record of over 8 years in the dynamic field of marketing. Armed with a BCOM General degree, she has honed her skills and expertise through extensive experience in both traditional and digital marketing realms.

Throughout her career, Casandra has spearheaded numerous projects, consistently demonstrating a commitment to excellence and achieving remarkable results under challenging time and budget constraints. As the Head of Marketing, she has successfully led teams to navigate the intricacies of the digital landscape.

Her proficiency in managing diverse online platforms reflects her understanding of the pivotal role that a robust online presence plays in today’s digital age. She firmly believes in leveraging all available resources to cultivate a positive online brand image for organizations, ensuring a substantial return on investment. Collaborative by nature, she excels in team environments while also possessing a proactive approach, consistently going the extra mile to exceed expectations.

Beyond her professional achievements, Casandra is known for her passion for empowering her team members and individuals to grow and learn within their roles. She fosters an environment where each team member feels valued, supported, and encouraged to reach their full potential. Recognizing that continuous learning is essential in the fast-paced world of marketing, she actively promotes professional development opportunities and provides mentorship to help her team members expand their skill sets and expertise.

Casandra takes a personalized approach to leadership, understanding that each team member has unique strengths and areas for growth. She encourages open communication and constructive feedback, creating a culture of collaboration and innovation where ideas are freely shared and explored. By championing a growth mindset within her team, she cultivates a dynamic and resilient group capable of adapting to evolving industry trends and challenges.

Under Casandra’s guidance, team members are empowered to take ownership of their projects and initiatives, fostering a sense of accountability and ownership that drives results. She leads by example, demonstrating a commitment to continuous improvement and lifelong learning in her own professional development journey. Through her mentorship and guidance, Casandra inspires her team to embrace new opportunities, overcome obstacles, and achieve their goals, both individually and collectively.

In Casandra’s eyes, true success as a manager is not just measured by the accomplishments of the team, but by the growth and development of each team member along the way. By investing in the personal and professional growth of her team, she not only builds a stronger and more capable workforce but also creates a legacy of leadership that extends far beyond the confines of the workplace.

In your role, how do you actively foster an environment that supports and promotes the growth of women in IT?

As the marketing manager in an IT consulting and services organization, my role involves actively advocating for initiatives that support and promote the growth of women in IT. By taking proactive steps in my role as a marketing manager to advocate for women in IT, I contribute to creating an inclusive and supportive environment where all individuals can thrive and succeed in the technology industry.

As a leader, how do you ensure that women’s voices and perspectives are heard and valued in decision-making processes?

I prioritize including women in key projects and actively seek out their input and ideas. Recognizing and crediting their contributions is crucial, as it provides them with the visibility and validation they deserve. This not only motivates and drives them but also ensures their perspectives are respected and integral to our decision-making process.

What strategies have you employed to mentor and guide emerging women leaders within our organization or in general, helping them navigate their career paths effectively?

To mentor and guide emerging women leaders, I focus on a few key strategies:

• Personalized Mentorship: Tailoring my mentorship approach to meet the unique needs and goals of each individual that I train or provide any mentorship to, providing personalized advice and support.
• Skill Development: Encouraging continuous learning and professional development through training programs, workshops, and educational resources for my team.
• Constructive Feedback: Offering constructive feedback and guidance to help them refine their skills and build confidence in their abilities.
• Encouragement and Recognition: Recognizing their achievements and encouraging them to take on new challenges, fostering a sense of accomplishment and motivation.

By employing these strategies, I aim to empower emerging women leaders to navigate their career paths effectively and confidently.

In what ways do you collaborate with other departments to promote a culture of gender
equality and empower women across different aspects of our organization?

My department works hand in hand with the People Officer Department to create initiatives throughout the year that promote equality and inclusivity across our entire organization. These initiatives and activities celebrate the diversity within our company, providing opportunities for everyone to participate in and promote the empowerment of one another. By fostering an inclusive environment, we ensure that every voice is heard, valued, and celebrated, further strengthening our organizational culture. Additionally, we run marketing initiatives that requires involvement of all departments across our organization such as the Women In leadership Campaign that celebrates women empowerment and the growth of women into leaders within our organization!

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